SUMMARY
Designing for new technology under ambiguity
Oxefit was established to disrupt the fitness market with its introductory device, the XP1. Focused on improving the fitness of elite athletes and patients while enhancing a trainer and physical therapist's capabilities through data insights. Power, velocity, bar path, and force plate data gave unparalleled insights never seen on a singular device.
Role
Senior Product Designer
Timeline
6 months
Skills
UX · Research · User Interviews · Visual Design · Prototype · Video and Photography
XFN
Mechanic/Device, Device Engineering, Cloud, Director of Strength, PM, COO, CEO
THE PROBLEM
Divergent experiences and overlapping value proposition
Due to Apple’s restriction on store-like designs, the experience was inconsistent between apps. At the same time, the experience lacked cohesion, strategy, and overlapped with the Gaming tab, in terms of value proposition.
The confusing in-game navigation frustrated users resulting in shorter play sessions and reduced retention.